Online shopping sees 117% growth

As consumers went on a buying spree during the festive season of Diwali and Eid, they have not even spared the online shopping sites, which reported a whopping 117 per cent increase in sales.According to data release by Internet and Mobile Association of India (IAMAI) online sales during this festive stood at Rs 115 crore as against just Rs 53 crore last year.IAMAI said online sales registered 135 per cent increase in transaction and clocked over 8,10,000 transactions in three weeks as compared to 3,45,000 in 2004-05 season."With e-commerce revenues to cross Rs 1,180 crore for 2005-06 and a growing internet user base currently at more than 32 million its been a sparkling Diwali and Eid in 2005-06 as e-commmerce sales crossed to a whoppping Rs 115 crore in three weeks period," IAMAI president Preeti Desai said in a statement.More than 4,15,000 Indians made an average purchase of Rs 1,420, which ranged between Rs 1 to as high as Rs 1,40,000, using the online services this Diwali, it said.During the entire festive season, the most active online shopping days were from October 28 to November 3.IAMAI said consumer preference for products remained more or less similar as that of last year, with consumer electronics, such as digital cameras, mobile phones, DVD players and microwaves topping the shopping list in major cities, followed by gifts, apparel, jewellery and acccessories.There were more than 3,60,000 products available in catalogue for the online consumers to shop, it said.