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HDFC Bank launches VbV facility for online shopping

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HDFC Bank on Monday introduced Verified by Visa (VbV) facility for its debit cardholders to make online shopping safer."The launch of VbV in association with Visa is another option offered to our debit cardholders to take full advantage of the convenience offered by online shopping in a secured manner," HDFC Bank Retail Liabilities Head Chitra Pandeya said in a release today.With the exponential growth in the online shopping, a facility like these will increase the percentage of online spends and even possibly help overtake offline spends in a few years, she saidIt is the first bank to offer this facility, which provides the cardholders a password to protect their online transactions.