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For over 66 years, Morphy Richards has been a pioneer in household appliances in Europe, both in terms of latest designs as well as technology. No wonder then, that over 90% of British homes use Morphy Richards products for chores ranging from hair drying to bread making. Every year, over a whopping 5 million units of Morphy Richards products are sold causing the turnover of the brand to exceed US $200 million. The wide range of home appliances and personal care products offer an equally wide range of features, some of which will be available to the Indian consumer for the very first time! The brand's mission is to add convenience and elegance to the modern home, and this drives us in all we do. Every modern household with ever expanding demands, deserves Morphy Richards household appliances that make things possible in a flash. It gives us immense pleasure to finally introduce this convenience into your homes.Parentage: Morphy Richards is a part of the 1.3 billion dollar Glen Dimplex Goup, a leading worldwide manufacturer of electric heating and domestic appliances having strong presence in UK, Europe, America, Canada and Middle East.. Glen Dimpex is committed to the highest standards of quality and efficiency, building strong, vibrant and effective businesses. It owns major brands in various categories namely Morphy Richards, EIO Morphy Richards, Dimplex, Aqua Vac, Belling EWT, Goblin, Electromode, Faber, AKO, Glen, Stoves, New World & Riedel. Marketing and service: Morphy Richards is being marketed and serviced in India by Bajaj Electricals Limited., India's leading appliances company. Thereby offering the Indian customer a two-fold benefit of international quality products and trusted service.